Showing posts with label
Mark Fenske
.
Show all posts
Showing posts with label
Mark Fenske
.
Show all posts
Zzzzzzzzzzzzz.
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You should know who Mark Fenske is. Really. If you don't, study more award annuals. Here is one of his recent posts. I wish I...
Ads as Art?
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Years ago, Mark Fenske wrote a piece for the the VCU Adcenter (now Brandcenter) titled "Ads is Art." I wish I had a copy of it. It...
Take the Plant Tour
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1. Know your product. 2. Know your audience. These are two of the first things you're taught in ad school. All great ideas come out of t...
Body copy road trip
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Writing body copy is like going from LA to Boston making stops in Denver and Pittsburgh. You need to know where you're starting, and whe...
Fenske's Advice
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Mark Fenske posted this a year ago. It's worth reading again today.
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