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Showing posts with label Portfolio School Lies. Show all posts
Showing posts with label Portfolio School Lies. Show all posts

Too Old for Portfolio School

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More than a few people have told me they wanted to go to portfolio school, but figured they were too old. Advertising's a young man'...

Portfolio School Lies to You, Part 5

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When I was in portfolio school, one thing was drilled into me over and over and over: It's all about the big idea . Okay, it's not a...

Portfolio School Lies to You, Part 4

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Another lie that took me a long time to recognize: Great creative sells itself. This is one we want to believe. That you’d present something...

Portfolio School Lies to You, Part 3

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In the continuing series of lies that are somehow harbored before you’ve even begun interviewing, I offer yet another lie: The client is s...

Portfolio School Lies to You, Part 2

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Here is another lie that’s often perpetuated in portfolio schools: "Account people are your enemy." Sometimes they’re called “suit...

Portfolio School Lies to You

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Here is the greatest lie you will be told in portfolio school: If you don’t get a job at one of 4 or 5 elite agencies, you have failed. Didn...
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