Here's a video of a cover for The New Yorker created on an iPhone. Consider how much detail the artist puts into what is eventually obs...

When I was a student, they copywriters had an entire semester dedicated to body copy. With good reason. It’s a dying art. But one copywrit...

This is going to sound heretical, but bear with me: When you lay out a campaign, ask yourself where you could put the web address and an 800...