Compare these two spots. Both are from tech giants. Both have great production value. Nice writing. Well-directed. Good-looking film...

We've written before about manifestos . A well-written one can be a powerful opening to a meeting. Couple it with the right art directi...

I've spent a lot of time thinking about our industry and its future. The great thing about advertising is it's in constant flux. Tha...

Here is some highly recommended reading from Bruce Mau.

Just a follow-up to Jim’s assignment. You could argue that writing manifestos is a waste of effort. They can be time consuming, and there’s ...

When I'm trying to wrap my head around a brand, I'll often write a manifesto. I give this assignment to my classes a lot as well, an...