When you have a story to tell, you usually just tell it. But in advertising, you have to tell it multiple times—to your partner, to you...

There will be multiple times in your career when the client does not go with the agency recommend. They'll choose another director. A di...

"...It just doesn’t matter how good the idea is unless you can persuade the person on the other side of the table to feel the same way....

Recently, Jim was writing about audiobooks , and it got me thinking. A few years ago, I listened to Tom Wolfe's book, A Man in Full...

A while back, I wrote a post about the importance of language and framing , about how small changes in language can compel us to make larger...

More and more clients are expecting work that goes beyond what they’re asking for. If the brief calls for a new print campaign, the agency m...