Here's a video of a cover for The New Yorker created on an iPhone. Consider how much detail the artist puts into what is eventually obs...

Unless you've been living in a cave, you've heard of Steven Slater--the now-famous Jet Blue flight attendant who recently quit his j...

A copywriter in his first semester, on his first assignment came to me for advice. He was trying to do a campaign for Invisible Fence, a kin...

Our job is communication. In the communications model that you probably saw in chapter 1 of your advertising class, there are four parts to ...

Generally speaking, if you have a really interesting, bizarre, or fascinating visual, you should keep the line really straight forward. Don’...

Last week, I had to write headlines for a headline-driven billboard. After an entire day, I had two that were worth anything. The next day, ...