“After an assignment is over, stop and think about it. What happened when you did good ads? What did you do differently than the times when ...

It's 11:22 p.m. On a Friday night. We have a big meeting on Monday we're trying to get ready for. It's a pitch. And I want to wi...

It's a few years old, but this article from David Baldwin is worth reading.

I love these ads. They could have hit me over the head with a blunt message. Instead, they let me connect the dots. It's a platitude, bu...

“Creative people often don’t work hard enough. They go to lunch, whinge, and go home. They should be more prolific. If people want to write,...

A Note To Student Art Directors by Hal Curtis. Copywriters, you should read this, too.

This is the best author you've never heard of: His name is Wallace Stegner. He's a Pulitzer Prize-winning novelist who's written...

Okay. Let's review a few of the ways we've discussed to come up with ideas. 20 BENEFITS Start by listing 20 product benefits to your...

Sally Hogshead tells the story of writing headlines for a BWM motorcycle campaign. Check out the 800 she wrote. Some of them might have be...