Wolfgang vs. Ludwig
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Are you a Mozart or a Beethoven? Both were great. Both were dedicated to their work. And both became immortal. But they were gifted in very ...
Triple Threat
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Yes, you're all too busy putting your books together to indulge in "reading." Certainly, not when the book is 500 - 700 pages ...
Tiring Experiences = The Best Thing
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"Sometimes you hit it right away, sometimes you have to do eight different things, sometimes the publisher or the author or the agent w...
How Good Is Your Story?
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This is not a political post. It is not an endorsement, or a condemnation. It's simply an observation that applies to each of us. I was ...
Ira's American Life
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"I wish someone had told me that if you want to do creative work, it is going to be bad for a long, long time . For a long, long time ...
When Headlines by Committee Works
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Awhile back, Greg posted an article by Sally Hogshead with the simple statistical reality that you have to write about 100 headlines to get ...
Do Art Directors Need to Know How to Draw?
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In an earlier post , I raised the question “Does an art director need to know how to draw?” I’ll give you my take, but first, a little backg...
Interview with Mike Gorz
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A brief interview with Mike Gorz, Director of Creative Services at Y&R Chicago . GRC: What do you tell a student who wants to get a ...
Salesgenie.com: Is any press really good press?
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About a year and a half ago, my agency was approached by a company out of Omaha called Salesgenie to do Super Bowl spots. Apparently the CEO...
Super Tuesday and Animal Life
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I still owe everyone a response on my last post . That's coming. In the meantime, and in the spirit of Super Tuesday, check out the pro ...
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