At the marketing/movie conference I attended earlier this week, one of the panelists said he had recently heard a client make the following ...

Jim and I are trying to make the blog as effective and helpful as possible. So we've added a poll to the site. If you read Makin' Ad...

I just came back from a conference called " Marketing at the Movies ." Whether or not you agree with ads running just before a mov...

It’s actually more important to be timeless than innovative…The obsession with innovation is way overdone. The really important thing is the...

Having seen a lot of student books I can usually tell when someone just gave up. The copy is flat and lifeless. The layout isn’t crisp or in...

When I was a student, I thought creative directors wanted to see ads that looked like they could win awards. I thought that was a high bar. ...

What: A chance for you to spend the evening showing your work to and getting feedback from some of the top names in the business. When: Thur...

I’ve worked with some tough clients. Some have acted irrationally. Others with distrust and even distain. But none were as tough as Pope Jul...

A couple of posts ago I asked "Who will you work for?" My answer (which most of you hit on in some form or another) is this: I wo...

When a minibook comes into an agency at the wrong time (i.e. the agency doesn't have that position available), or it's not good enou...