The better radio commercials have ideas in the scripts and whether you put sound effects with them or not, they’d work because there’s an id...

As a student, you rarely get to choose your own assignments. On the off chance you do (or if you're a junior looking for a side project)...

Maybe you remember the original Jared Fogel ad from Subway. This spot didn’t win any major awards. And you probably aspire to much more crea...

It's that time of year when most of you will be looking for a job soon (if you're not already). If you have any specific questions, ...

Our job is communication. In the communications model that you probably saw in chapter 1 of your advertising class, there are four parts to ...

I feel like I shouldn't even have to post this. Maybe it's not a lack of common sense but just naive misunderstanding of how "l...

A couple of weeks ago, I posted on the effect a down economy has on a client's willingness to buy what they perceive as "risky...

Yesterday, I was listening to a podcast of Slate magazine's Culture Gabfest . The three hosts were talking about their experiences with ...

65,000 people in the advertising industry have lost their jobs, according to Ad Age . That's a lot of talent out there. A lot of people ...

Too many radio commercials do try to say everything – and end up communicating nothing. Each commercial should set out to achieve one main g...