Makin' Ads

Ask to see the work

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If you're interviewing at a shop who's work you're not familiar with, ask them to show you everything they've done within th...

Comments

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This post from Scamp is very true and isn't exclusive to TV shoots.

Radio Thursday 5/28

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Quite honestly, I look for an element of “We can’t do that on the radio, can we?” Even if the commercial is just a single voice and serious,...

Success and Failure

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Not everyone is going to be interviewing at Goodby, Wieden, Fallon or Crispin. If you are, don't consider that a success. Blasphemous ...

Can you vs. Should you: A delicate balance

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Sometimes you need to look at your work critically and ask, "Could we really do that?" Be honest. If your budget can only support ...

Your 5 Criteria Redux

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A lot of you may be hunting for jobs right about now. Best of luck to all of you. Here's an old post based on some of the best advice I...

Quote from Silent Cal

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This is something Calvin Coolidge said. I think it applies to getting a job in advertising.

Radio Thursday 5/21

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Paul Ruta believes you should write what you believe is a good script for the length of your spot, then prune the words by half. “It’s incre...

Animation

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I'm working on another spot that consists mostly of animation and computer-generated imagery. I've done this a few times in my caree...

Lessons from the Master

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I’ve been reading bits and pieces of The 48 Laws of Power by Robert Greene , and recently came across this story: In 1502, in Florence, Ital...
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