Your Career in a Pontiac Aztek
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In 2001, Pontiac introduced the Pontiac Aztek - an SUV crossover with a built-in tent that would later become one of Time 's 50 Worst Ca...
It's the Music, Stupid, Part IV: Music Supervisor
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Recently the iTunes Weekly Rewind podcast (Ep. 47) featured a short tribute to John Hughes. Unlike all the other obits, this podcast didn...
Stakes in the Ground
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One of my first jobs in advertising was as an intern at an agency in Salt Lake City. Every Monday, the entire agency (40 or so) would meet ...
The Importance of Seconds PART 2
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15 seconds is half of 30 seconds. 30 seconds isn't very long to begin with, but it seems like an eternity after you've tried crammin...
The Importance of Seconds PART 1
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Here's an idea for the media folks (feel free to take this and run with it): The 33-second spot. And as a corollary, you can do the :17....
Internal presentations
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When agencies present work to clients, they go to the trouble of setting up the presentation first. Usually, they read the brief to remind e...
"Wow. That's it."
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Aaron at The Writes has a pretty cool way of motivating himself when things get tough. Check it out .
A Lesson in Presentation from Bobby McFerrin
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Keep Writing
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Three lessons to take away from this great spot: Music can make even a history lesson dramatic and inspiring. Learn how to use music . You...
Talk About the Work
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If you want to get better at recognizing (and ultimately creating) great work, you need to talk about it. With your partners, with your CD...
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