You need your own elevator pitch. In fact, you're probably working on it right now. It's called "your book." I can't s...

So elevator pitches are used to sum up a campaign or an idea. But what about an agency itself? If you were in charge of a pitch, what would ...

An "elevator pitch" is a term ad folks often use to describe the condensed version of an idea. Say you're in the elevator with...

The Martin Agency tweeted this: The Perfect Brief. Couldn't let it pass.

Sometimes it's nice when an art director can write. Sometimes it's nice when a writer can draw. A lot of writers can draw. Not all, ...

Recently, Jim was writing about audiobooks , and it got me thinking. A few years ago, I listened to Tom Wolfe's book, A Man in Full...

The secret of genius is to carry the spirit of the child into old age, which means never losing your enthusiasm. -Aldous Huxley

The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind p...

This is from "What Makes People Laugh," an interview by Carl Arnheiter with Jon Stewart. It appears in the book Rejected: Tales of...

A while back, I wrote a post about the importance of language and framing , about how small changes in language can compel us to make larger...