Makin' Ads

Avoid This Phrase

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"It's good. For what it is." For example, if you've done an okay pharmaceutical ad, you're saying it's good, consi...

What's On Your Agency's Walls?

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What's on your agency's walls? Ads? Art? Post-Its? Scuff marks? How does that affect the creative? The clients? The culture? My frie...

Framed ads

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When I walk into an agency and don't see any work on the walls, I suspect it's because their work is mediocre, and they're not r...

Enjoy the holidays / working

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It's mid-December. And you're about to go on break. If you're a student, you'll be leaving school. If you're a professio...

Essential vs. Extra Credit, Revised

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Here's a revision of an earlier post . I beefed it up for an internal presentation. I debated putting it on makinads.com since it's...

Elevator Pitch, Part 4: The Interview

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Granted, you have more than 30-seconds to make an impression in an interview. In fact, if you've come this far, your work speaks for its...

What's Your Path?

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An executive creative director once told me that one of the most important things she could do as a manager was to make sure she understood ...

"Am I doing anything relevant?"

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Here's an Adweek interview with Jeff Goodby. Around the 2:25 mark, he points out that the current state of advertising is forcing us to ...

The Work Makes the King

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Hugh Mcleod drew this. It appears in Seth Godin's book The Dip . And it's very true. Except in advertising. At least the creative s...

The virtue of working fast

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Ryan Ebner is a very good copywriter and director (that's his Boba Fett spot at the bottom of the post). I’ve worked with him peripheral...
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