I encourage my writing students to really experiment with their process. I find that things like the time of day that I write, what kind of ...

If you're 30 or under and have an awesome portfolio, you should really, really, really, really enter. Really. http://www.adcyoungguns.or...

Today's post comes from my friend Leslie Buker , an art director in Seattle: Two years into my advertising career, I keep getting the sa...

In his book First Things First , Stephen Covey says we can put our "to do" list into one of these four boxes. Most of us spend o...

When I started my career, I was fortunate to be partnered with an art director who had a couple years' experience. My first assignment w...

This is a post by screenwriter Steven Pressfield. He's talking about writing scripts for Hollywood, but it applies just as much to copy...

Sometimes students ask me if I think their ad needs a tagline. My answer: I don’t know. Sometimes they’ll ask if I think another visual mi...

In a recently posted comment, Mankan asked if we would “ show a format how a good email to an agency should look like? ” There are proba...

I recently accepted a new job, and I'm very excited about it. I start in May. Without going into self-serving details, I'd like to...

Here’s a trick I sometimes use. Not always, but it’s worth trying. Usually when I sit down to write, I realize I have a range of voices to e...