Something I learned from Tom Goudie at Pirate Radio in Toronto years ago: A 30-second radio spot should have a word count under 80. A 60-s...

A One Show annual costs about $60. A Cannes reel is a little over $700. But you can download the best radio of the last year right here for...

The etymology of branding starts with cattle. In order to tell one rancher's cows from the thousands of other virtually identical cows o...

We're always fans of side-projects here. Especially one's that experiment with new media. Here's one that taps into a new offer...

If you go to Modernista's Website , you find a unique and inspiring message. "Modernista is not for everyone." Many agencies w...

Remember when digital just meant doing your print ads in banner format? Our industry is primordial soup. Which is a fantastic place for the ...

When you start sending out your portfolios, you’ll want to include a cover letter. That said, I don’t think many creative directors make t...

Here's a video of a cover for The New Yorker created on an iPhone. Consider how much detail the artist puts into what is eventually obs...

Here's a 9-minute talk from Pixar's Randy Nelson on collaboration. He says Pixar runs on two core principles of improv: 1. Accept ev...

I was asked to do a guest editorial for the local ad blog, the SF Egoist. It's about how we tend to neglect brand character for the sake...