First Stop
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Art directors, designers, creative directors, copywriters, print buyers--pretty much anyone in the creative department is inundated on a dai...
Three Things You Shouldn't Be Distracted By
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In the ad business, there are a lot of things that will compete for your attention on a daily basis. Sometimes it helps me sort through my p...
How to Start Your Career in Advertising
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We're happy to announce a new Makin' Ads ebook called How to Start Your Career in Advertising . Why'd we write it? As a college...
And then what?
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Kevin Lynch at Proximity has a pretty good way of approaching digital projects (although he insists he must have stolen it from someone el...
Mr. Self Destruct on his Creative Process
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THE SOCIAL NETWORK With Trent Reznor, Atticus Ross and Ren Klyce On Sunday, I was fortunate to have an invitation to a screening of The Soci...
Honesty in Radio
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You’ve got to be honest with yourself when you write a script. Take out a stopwatch. Don’t rush your read. Allow for breathing room. Fix wha...
More Former Student Awesomeness
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We love highlighting the work of former students on this blog. It's really gratifying to see ex-students who were putting their books t...
Looking for Work?
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Check out MDCPartnersJobs on Twitter. Couldn't hurt.
Jim's 2010 Book List
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Greg posted his 2010 Book Lis t a few days ago. Here's my list from the past year: JIM'S 2010 BOOK LIST Or if you just want the quic...
Another Example of Framing
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I've posted a few examples of how simple word choice can frame the way we think of things. Here's another example that I saw the ot...
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