Makin' Ads

Where Ideas Come From

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Just a fun reminder that new ideas are really just unexpected combinations of existing ones.

What Occupy Wall Street Could Learn From Ad Folks

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I wrote a post on my other blog over the weekend about the Occupy Wall Street's lack of clear messaging and how they might improve it b...

European Advertising

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Here's a presentation I gave a few months ago. Hope you enjoy it. And if you're interested in working overseas, click here to c...

Big Names in Integration

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AICP judges on integration. Definitely worth two minutes of your time. AICP NEXT 2011 from Joe Gabriel on Vimeo .

Warning: Your Portfolio May End in 2012

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I've been reviewing a lot of student portfolios lately. And I have seen a lot of student campaigns about how [insert product here] will ...

I Can't Say Negative Words Aren't Bad

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There are those who believe you shouldn't use negative words in advertising because it will repel the audience and decrease sales. Thi...

How's Your Bookkeeping?

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Someone calls today. They have an opening for your dream job at your dream agency. They want you to send your book tonight. Is your book rea...

Directors Reels and Student Books

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This is a room in my agency full of directors reels. Each one of those DVDs on the shelves feature anywhere from one to six different direc...

Cool = Surprises

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We all want to make cool ads, right? Cool digital stuff. Cool TV stuff. Cool print, packaging, and even letterhead and table tents (if they...

2011 Mercury Finalists Announced

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Finalists for the Radio Mercury Awards were announced today. To listen to the spots, click here . Here are just a few things that continu...
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  • Greg Christensen
  • Peter
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