Applefied Ads
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Does the work in your book have to be great work? Yesterday, I would have said without question . Today, I'm not so sure. Because I disc...
The Competition
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If you've ever had the opportunity to attend a major advertising award show like Cannes or One Show, the amount of good ...
I'll Know It When I Hear It
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It's cliché. But we all fear the client who actually says, "I'll know it when I see it," to set the expectations of a camp...
Internship King
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I'd never heard of this list of internships before, and I kind of wish something like this had been around when I was breaking into the...
A CASE STUDY VIDEO SHOULD BE A LAST RESORT
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If your campaign is clear without a case study video, please, for the love of all that is good, do not make a case study video. If yo...
Plagiarize Yourself
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If you have a good idea that the client doesn't buy, don't throw it away. Keep it in a file somewhere. If it's really a great id...
Simplify Your Copy
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Recently, I wrote a TV script. While writing it, I asked if a certain phrase needed to be included. The simplest answers would have been: ...
What's Wrong With This Chipotle Commercial?
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The song is too sad. Most of the spot focuses on the negative. The animation style is weird. It's too long. I don't know what ...
Kevin's Words of Wisdom
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Doubtful as he is of Pinterest, our friend over at 15 Ideas started an advice board. Our advice is to click the follow button .
Stately Sandwiches
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Kelly Pratt is a recent graduate of the Chicago Portfolio School. Because she likes sandwiches as much as she likes advertising, she's ...
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