What's it take to be a great creative?

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Some good advice from a couple creatives I really respect. 

VCU Brandcenter Traveling Info Sessions

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Just got a note from VCU Brandcenter that they have an upcoming series of info sessions in a few different cities: Richmond, San Francisco,...

Body Copy Truth

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I cam across these classics from Tim Delaney today. I was reminded of a truth: Only about 2% of the general public will ever read your bo...

To clocks, bad ads and good ads are identical.

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In Hey, Whipple, Squeeze This!  Luke Sullivan reminds us that it takes just as long to make a bad commercial as it does to make a good comme...

Know What You Need To Know

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If you're doing an ad - even a spec ad for your student portfolio - know what you're advertising. If you're advertising gum, g...

Tough Room

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This is an old "This American Life" about the writing room at The Onion. I was reminded of it the other day at work. It is ...

72U Summer Session

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Our friend, Maria Scileppi , says 72U is "looking for Wonderful Weirdos." The application deadline for the program's summer s...

Chip Kidd Wisdom

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If you haven't watched Chip Kidd's TED talk , take 15 minutes to do so. Here are the Cliff's Notes.

"Inflatable Trans Ams and Stained Glass Backboards" or "Have An Idea That Forces You To Learn Something New"

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I love to see side projects in someone's portfolio. Granted, they need to be interesting and well-done too. Bad poetry doesn't scor...

How to Write for Television (When You Have Never Written for Television)

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If you want to concept TV commercials, you've got to start with premises. Do not write scripts. Let me explain... Forever ago, I did a...