First you have to: Read this post

If you're not reading Steven Pressfield's Writing Wednesdays blog, you're missing out. Even if you're an art director or a designer. What he says will apply to you, too.

Read today's post. He nails it.

Specking It

This is a post by screenwriter Steven Pressfield. He's talking about writing scripts for Hollywood, but it applies just as much to copywriters and art directors.

If you're in a portfolio program, you're doing this automatically.