I was just flipping through the Communication Arts first ever Typography Annual and came across this quote from one of the judges:
"We need to teach designers to be better readers. Once they respect the text, they'll want to set it well."
I buy that. Here's my open question to you readers: What do copywriters need to do to better respect design and art direction?
Showing posts with label typography. Show all posts
Showing posts with label typography. Show all posts
Communication Arts Typography Annual
The latest issue of Communications Arts is their first ever Typography Annual. Be sure to pick up a copy.
Note to students: Don't miss the "Index to Typefaces Used" in the back of the issue. The most frequently used font? Helvetica. Proof you don't have to use crazy type to do cool work.
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