Tuesday, November 20, 2012

Focus Groups

I always find I enjoy focus groups more when I draw the people in them. This won't help you make better ads. But it might help you enjoy your career a little more.



Friday, November 9, 2012

DDB LaunchPad SF Winter Internship


We're looking for folks for our winter internship program. Writers, art directors, designers, digital makers, ux/ui experts, strategists, planners, makers, doers, learners, artists, stay in touch through our Facebook page, or apply by sending a link to your work to intern@sf.ddb.com. 

The internship will run January 7-March 15. It is paid. It is in San Francisco. 

Thursday, November 8, 2012

Client Feedback

As we've said before, one of the myths in the industry is that the client is stupid. Thinking like that won't help you do or sell better work. Don't believe it.

But then there's this brilliant side project we found that beautifully illustrates client feedback. And we remember we've been in meetings like this, too.








Monday, November 5, 2012

If You're Interested In Portfolio School...

The VCU Brandcenter is holding two info sessions for prospective students on November 9th and November 30th.

For those of you not in Virginia, the November 30th session will be live streamed.

Click here for more information.




Friday, November 2, 2012

Learn. Re-learn. Repeat.

A co-worker recently sent me this article. I thought this quote was particularly insightful:
"Few traditional career tactics train us for an era where the most important skill is the ability to acquire new skills.” Or as Alvin Toffler says, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
Coming up with an idea is one thing. Figuring something out, solving problems, working around roadblocks, learning how to do things a new way...those are all a different skillsets that require you to use your creative thinking in a different way. But that way of thinking creatively is becoming more and more important. Never stop learning.