My friend and former boss Kevin Lynch is currently the executive creative director of BBDO South China. Here's his pecha kucha presentation of a full-time side project: using airbnb to stay in different rooms throughout Hong Kong for a full year.
Yearbnb at Pecha Kucha from fifteen ideas on Vimeo.
Showing posts with label Kevin Lynch. Show all posts
Showing posts with label Kevin Lynch. Show all posts
Kevin's Words of Wisdom
Doubtful as he is of Pinterest, our friend over at 15 Ideas started an advice board. Our advice is to click the follow button.
Amateur Creativity
This is a presentation I gave to the Chicago Portfolio School last month.
I shortened the 45-minute presentation to about 12 minutes, so I had to cut out some of the showcase pieces.
I also had to rerecord my voice. I swear I sound much better live.
Please send any feedback on how I could improve this presentation to the comments section below.
The Maker Generation
Last week, I was able to catch up with my friend, mentor and first boss Kevin Lynch. Over lunch he said a few things worth sharing here. Paraphrasing, of course. My hands were too busy with my pulled pork sandwich to take notes.
According to Kevin, you portfolio students and recent grads are the Maker Generation. When Kevin or I were looking for our first jobs, if we wanted to pull something real together, we would have had to find a typesetter, a photographer, maybe a sound engineer. Nothing got produced that didn't involve a team.
But today, people are producing work all the time with nothing more than a great idea and maybe a little tech shrewdness. I go to portfolio school reviews each year and more and more, there are students developing their own apps, fonts, websites, radio programs. It's not just theory.
Kevin said this democratization of maker-iness means there's no reason any portfolio school grad should go into a job interview where the person interviewing hasn't already heard of them.
That's a pretty high bar. Thing is, there are plenty of examples out there where portfolio school students (your competition) are already clearing it.
According to Kevin, you portfolio students and recent grads are the Maker Generation. When Kevin or I were looking for our first jobs, if we wanted to pull something real together, we would have had to find a typesetter, a photographer, maybe a sound engineer. Nothing got produced that didn't involve a team.
But today, people are producing work all the time with nothing more than a great idea and maybe a little tech shrewdness. I go to portfolio school reviews each year and more and more, there are students developing their own apps, fonts, websites, radio programs. It's not just theory.
Kevin said this democratization of maker-iness means there's no reason any portfolio school grad should go into a job interview where the person interviewing hasn't already heard of them.
That's a pretty high bar. Thing is, there are plenty of examples out there where portfolio school students (your competition) are already clearing it.
And then what?
Kevin Lynch at Proximity has a pretty good way of approaching digital projects (although he insists he must have stolen it from someone else). He told me that when he comes up with an idea for an app or web site, or anything interactive, he and his team ask, "And then what?"
"It's an app that let's people track which stores they've visited that week."
"Okay. And then what?"
"It's a website that shows the new marsupial exhibit at the zoo."
"Cool. And then what?"
"It's a music video that's also a Twitter/Google Docs mashup."
"Sounds interesting. And then what?"
It's fairly easy to come up with a decent idea for a digital project. You come up with ideas all the time, right? But it's just as easy to stop there and assume you've got it all figured out.
Kevin says it's not until your throw five or six "and then what?"s at a project that it starts to become really remarkable. Give it a try.
Side Project: Chicagoans for Rio
At Makin' Ads, we're huge fans of side projects. Here's a great one. More specifically, it's Kevin Lynch giving a Pecha Kucha presentation on a great one. You can read Kevin's original post on it here.
Chicagoans for Rio: The Pecha Kucha Presentation from fifteen ideas on Vimeo.
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