More advice from Tony Grangers' ANDY diary. You already know this. But emphasis is good:
Gone are the days when one piece of work no matter how brilliant will win a GRANDY. The idea has to be larger than one execution. It has to be an idea that touches many media channels and that create a stir online and off line. And when you think about it, that's what most clients want anyway.
Showing posts with label Tony Granger. Show all posts
Showing posts with label Tony Granger. Show all posts
Calling All Writers
ANDY judge, Tony Granger on radio:
[This year's ANDY submissions are] inspirational stuff. With one exception. Radio. Not one winner. Not even a finalist. That's really sad actually. Where are the beautifully written spots that use theater of the mind to make you laugh or cry? Anyone wanting to go for easy pickings next year. Radio.
[This year's ANDY submissions are] inspirational stuff. With one exception. Radio. Not one winner. Not even a finalist. That's really sad actually. Where are the beautifully written spots that use theater of the mind to make you laugh or cry? Anyone wanting to go for easy pickings next year. Radio.
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