More advice from Tony Grangers' ANDY diary. You already know this. But emphasis is good:
Gone are the days when one piece of work no matter how brilliant will win a GRANDY. The idea has to be larger than one execution. It has to be an idea that touches many media channels and that create a stir online and off line. And when you think about it, that's what most clients want anyway.
Friday, February 27, 2009
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Hopefully, that's the bar for most ideas in general.
ReplyDeleteThere is, however, a growing number of people who subscribe to the philosophy that it's less about one huge idea and more about a bunch of little ideas.