This might be an ongoing series. Feel free to chime in with additions.
Don't be the guy who has work killed by the creative director for one reason or another, then walks the halls explaining to anyone who will listen why you disagree with said creative director, why killing your work was a mistake, or why your creative director just isn't getting the humor of your work. You may find someone who agrees with you, but you shouldn't need sympathy to do your job. Having work killed is part of the business. Learn to live with it. Let it go. Move on. There are plenty of fun ways to waste your time in an agency that don't also involve wasting other people's time.
Thursday, February 19, 2009
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Don't go behind your Creative Director's back, either. I read an article about how that worked for Gerry Graf once when he was at Goodby (I think), but that doesn't always work. He ended up selling the work that his CD didn't like (but the GCD did).
ReplyDeleteI like this post. Going behind your CD's back (who is probably your biggest advocate at an agency) is how you start politics, how you start to burn bridges and how you waste people's time.
Cheers
Don't go behind your Creative Director's back, either. I read an article about how that worked for Gerry Graf once when he was at Goodby (I think), but that doesn't always work. He ended up selling the work that his CD didn't like (but the GCD did).
ReplyDeleteI like this post. Going behind your CD's back (who is probably your biggest advocate at an agency) is how you start politics, how you start to burn bridges and how you waste people's time.
Cheers
sorry, it posted twice.
ReplyDelete