Here is another lie that’s often perpetuated in portfolio schools:
"Account people are your enemy."
Sometimes they’re called “suits.” Or “account execs.” Or even just “the account side,” like there’s a geopolitical barrier between you.
They usually wear slacks while we wear frayed jeans. They read The Wall Street Journal and Brandweek at their desk while we flip through Wired and Dwell in the a coffee shop around the corner. We’re creative. They’re not. We’re superior. They’re mostly idiots.
Come on. There’s a part of you that believes this, right? That you heroically champion the creative spirit while they couldn’t straighten their spine in a client meeting to save their life?
Stop it. Take the thought, wad it up, flick your Bic and incinerate it. Seriously. No agency needs a creative (especially a young one fresh out of school), who distains someone on the same team.
True, there are a lot of bad account people out there. I’ve had the displeasure to work with a few. And I could tell you some funny stories that would perpetuate a certain stereotype.
But I’ve also worked with a lot of account people who are smarter than me. Who have more patience than me. Who are more adept at seeing a bigger picture than me. Who deservedly make more money than me.
My advice: When you get your first job, cross the tracks and make friends with the account folk. Talk to them about advertising. See what they like about it. Find out what they consider great work. Have the same conversations with them that you do your creative peers.
And I recommend you not refer to them as “suits.”