Makin' Ads

Good vs. Bad Typography

A lesson from Craig Ward.
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Labels: art directors, communication, mistakes to avoid
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Portfolio Schools We Like

  • 72U
  • Bergh's School of Communication
  • Brainco
  • BYU Adlab
  • Chicago Portfolio School
  • Creative Circus
  • Hyper Island
  • Miami Ad School
  • Portfolio Center
  • SCAD
  • Temerlin @ SMU
  • Texas Creative at the University of Texas
  • The Book Shop
  • VCU Brandcenter
  • W+K 12

Inspiration/Help

  • AdFreak
  • Ads of the World: Advertising Archive & Community
  • CMYK
  • Creative Skirts
  • Creativity
  • Fearless Revolution
  • Hey, Whipple
  • ihaveanidea
  • Largetype
  • Look@Things
  • Sally Hogshead
  • Talent Zoo
  • The Big Orange Slide
  • Things I Have Learned In My Life

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When You've Memorized the Annuals, Read These...

  • The Art of the Pitch
  • All Marketers Are Liars
  • Brand Hijack
  • Culture Jam
  • Cutting Edge Advertising
  • Hey, Whipple, Squeeze This
  • It's Not How Good You Are, It's How Good You Want To Be
  • Perfect Pitch
  • The Book of Gossage
  • The Copy Book (aka The Copywriter's Bible)
  • The Creative Process Illustrated
  • The Dip
  • The Houdini Solution
  • The Idea Writers
  • The Peaceable Kingdom
  • The Pre-History of the Far Side
  • The Tipping Point
  • Things I Have Learned In My Life So Far
  • Truth, Lies and Advertising
  • Where the Suckers Moon
  • Why Is Your Name Upside Down?
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