Long Copy Class Assignment #4: The Manifesto

I'm teaching a long copy class this quarter. This is the fourth in a series of exercises intended for that class. I invite blog readers to share their assignments. Let me know if you found this assignment helpful or interesting.

Awhile back, I posted about the Manifesto. This assignment is to write one. It's a great way to establish a voice. And it's surprising how many ad ideas you come up with when you're fired up about your brand. When you read your manifesto, read it out loud. And stand up while you read, preferably using a megaphone in a city square.