How to Make Art

I've said this before, but I think it's one of the most instructive quotes I know:

Art is not about thinking something up. It's about putting something down.

I see creatives - students and professionals - all the time ask, "What if we did..." My answer is, "I don't know. Draw it up and we'll know." 

Write your headlines. Comp up your layouts. Doesn't have to be fancy. But your mind's eye is different than mine, and neither is as good as what's actually on the piece of paper.