Great creatives = Great partners

If you want to be a great creative, you have to be a great partner. Here are a few ways you can do that:
  • Listen.
  • Try to make their ideas work. Even if you don't think they will.
  • Don't say no.
  • Don't say you can't do something if they've just suggested maybe you can.
  • Talk to them about things other than advertising.
  • Share what you think is cool with them.
  • Give credit where credit is due.
  • Be willing to share credit.
  • Don't kill their ideas. If it truly needs killing, they'll figure it out on their own.
  • You don't have a monopoly on great ideas. Try to be humble.