Three lessons to take away from this great spot:
- Music can make even a history lesson dramatic and inspiring. Learn how to use music.
- You don't have to have CGI, punch-lines, scintillating dialogue, a cast of thousands or slick editing techniques to make a killer spot.
- Writers, yes, you have to learn to think visually. And sometimes a killer visual with the client logo is the right thing to do. But a real writer, has to write. And write as well as BBH's Justin Moore did on this spot.