The Makin’ Ads Design Our eBook Contest

About a year ago, we at decided to write a book for high school and college students who want to get into advertising – kids who might be brilliant writers and art directors, but have no idea what it means to “put your book together.”

It will be a free ebook that anyone can download. And we’ve already got our list of undergrad communication programs we want to send it to.

Thing is, we want it to look good. Really good.

That’s where you come in.

If you’d like this book to go out with a sweet “art directed by [your name here]” prominently displayed in the credits, we’d love to give you a shot at it. And hopefully, it’s something you like enough to put in your own portfolio.

Here’s what you have to do:

1. Download the text of the ebook here.

2. Lay it out however you like. You don't have to design the whole book. Just a cover and a page or two to convey your idea and aesthetic. Keep in mind, like most ebooks, this will probably be viewed as a series of single pages in a pdf. But if you have a better idea, we're open to it.

3. Submit your design to Deadline is August 15.

All submissions will be displayed online and open to public vote. Feel free to spam your friends so they’ll vote for yours. We're not offering cash prizes or a new car, but the top three designs will be made available for download on And the one we like best will be sent out to mass comm college deans and other uppity-ups.

Good luck. Have fun.