Here's a short piece that has great copy and great art direction.
[The link to this video was removed. But you can watch it here.]
Simple message. Simple images. Simple brand positioning. So clear and deliberate, you either hate the guy's guts, or you sign on as a lifelong follower. No wonder this show won Best Picture.
Caveat: Before you decide to "pay homage" to this by ripping it off, you should know Nike and Dennis Hopper already did.