Here's a clip I stumbled upon over the weekend. It's Chick Corea playing the drums.
If you're a Chick Corea fan, you know he's one of the most amazing jazz pianists ever. Who knew he played the drums? But it makes perfect sense. He's not just a pianist. He's a musician.
Look at how effortlessly he picks up the sticks and starts playing. Meanwhile, his bass player sits down at the piano and starts jamming just as easily.
That's the kind of creatives we need to be. Art directors need to be able to write. Writers need to be able to art direct. UX guys need to be able to understand media. We all have our specialties. But need to be more than specialists.
Otherwise, we're just the drummers who throw in a little extra cowbell.