Since 1998, I've kept a list of the books I read each year. In 2000, I emailed it out to a group of friends and got so many responses I've made it an annual event.
It might not have much to do with advertising or putting your book together, but I thought I'd share it here as well.
Here's the link to the 2010 list. Enjoy.
(Jim keeps a similar list. I'm sure he'll be posting his shortly.)