GSP's 30 for 30

To celebrate their 30th anniversary, Goodby, Silverstein & Partners has put up a page of their best 30 pieces.

Here's what Goodby does so well:

  • They don't complicate their ideas. You can explain the premise of each piece in about 60 seconds.
  • They execute their work really, really well. You can tell people care about making these great.
  • Their ideas are unexpected. Who would have thought you could sell cars without showing cars, sell milk with obscure history, or make a new commercial for each day of your media buy?

Click here for a little inspiration.