The Lipton Millionaire

Not every project you're asked to produce will be as sexy as a 60-second spot or an interactive microsite. You'll work on table tents, tray liners, 40k online banners that can't handle animation, annual reports and brand standards guidelines. It happens at even the best agencies. In fact, it happens especially at the best agencies. Because clients know they can turn more work over to teams that can turn something mundane into something remarkable.

Most of us couldn't imagine putting a brand guidelines project in our portfolios. But if I had this idea and this case study, it would be one of the first things I'd show off in my book.


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