Showing posts with label Andrew Keller. Show all posts
Showing posts with label Andrew Keller. Show all posts

Your Book vs. Your Agency

So you've probably already heard that the new CEO of CP+B is Andrew Keller (seen below taking a punch from CCO Rob Reilly).

Here's an interesting quote from Andrew in Creativity:

"At the very beginning, I felt like I did something different than what the industry teaches us to do...I wasn't thinking about my book, I was thinking about how to make the agency the best it could be."

This goes against advice I've given in this blog, and to students my entire career. I still think it's a solid philosophy. But I also think it's a pretty interesting approach Andrew took. (And probably one of a ton of reasons why he is where he is today.)

What do you think? Who should you be working for?