Showing posts with label creative love handles. Show all posts
Showing posts with label creative love handles. Show all posts

Enjoy the holidays / working

It's mid-December. And you're about to go on break. If you're a student, you'll be leaving school. If you're a professional, your office is probably closed. Enjoy your time off.

But don't get soft. Don't come back in January with creative love-handles. Spend a little time every day writing. Or art directing. Or making something. Doesn't have to be advertising. But it has to keep you sharp.

Your work shouldn't be something you long to get away from. School, yes. The office, sure. But not your work.

Creative Love Handles

Welcome to post-holiday January. This is a big month for buying gym memberships, ordering salads, and signing up for Weight Watchers. It's okay if you let yourself go physically. No one here is judging.

But what shape are you in creatively? Did you take a break from your book during the holiday, too? Maybe you needed the break. That's fine. But don't wait around hoping to ease back into shape.

Creative love handles are what happen when you start to coast. When you stop challenging yourself. When you keep hoping for a great creative assignment to come your way instead of creating opportunities for yourself.

You get rid of creative love handles the same way you get rid of the physical ones: discipline and hard work.

Don't say you're going to do something great with the next assignment. Sit down with a pad of paper and a pen and go to work.