South By Southwest

Well, one of the perks of working in the business is getting to occasionally travel to really cool places. This week my agency sent me to the South By Southwest Film/Interactive/Music Festival in Austin, Texas.

There have been some really interesting panels so far, particularly regarding the evolution of online and social marketing.

I'm blogging about the festival with a couple of coworkers on I plan to write a couple blogs when I return, specifically about how you take an idea for a website, event, or other non-traditional idea, and create an interesting, eye-catching, simple piece for a traditional book. Let me know if there's anything else you'd like to know as well.