At the marketing/movie conference I attended earlier this week, one of the panelists said he had recently heard a client make the following comment to their agency:
"I honestly think this video on the web is a passing fancy. Nobody watches video on their computers. It's a kid thing. So I'm going to take this money and put it in direct mail."
According to the panelist, this comment was made within the last 6 weeks, not back in 2001. Why would a client say this? Are they uninformed? Not savvy? Stupid?
Or maybe their agency just hasn't given them creative that makes its own case.