Be like Zach. The campaign, not the guy. Unless you're a girl.

I think you should check out Zach. Zach's a 16-year-old guy who wakes up with "girl parts...Down there." And I think it's a great example of where this industry's headed.

You can see video content on his blog.

You can follow his Twitter feeds.

He's been uploaded to Funny or Die.

I'm not aware of any TV, print, or radio.

It's been a week since the launch and the sponsor (yes, there is one) remains a mystery. (That's a courageous CMO.)

Most importantly, it's a story.