Know Your Competition

The AICP recently launched its campaign to drive submissions. It’s called

It’s a fun site. But what blows me away is that it was concepted by students at the VCU Brandcenter.

I give full props to the team at VCU who created the site. But I’m not writing this to give them digital high fives.

I’m bringing this to your attention, because this is the competition. Not necessarily VCU, and not necessarily the students who put this together. But anyone with the tenacity and talent to help produce a big project like this while still in school.

Sure, they had a ton of help from pros (check the credits on the site). And, yeah, they probably got the gig because Rick Boyko knew someone at the AICP. But that doesn't change the fact that these students can claim credit, and it's going to make a huge difference when they start looking for jobs. You can’t sit back and hope your book full of two-page magazine spreads and banners will get you a top job at an award-winning shop anymore.

Everyone has to up their game.

The good news is, coming up with ideas and making stuff is a lot of fun.