No one cares that you work hard

Several years ago, my younger self had an interview with a creative director I really wanted to work for.

They weren't hiring (or at least, they weren't hiring me), but I wanted so badly to work for him, I tried to make myself as attractive as possible. In my desperation I told him, "I'm a really hard worker."

He just kind of looked at me and said, "Yeah, but isn't that the price of admission?"

Nail in the coffin on that interview.

A couple of lessons from this:

1. If a place isn't interested in you, it's awfully hard to change their minds. And probably the only way to do that is with amazing new work (not just a new print campaign with some banners thrown in).

2. If you work hard, you don't need to tell anyone about it.