Sometimes students ask me if I think their ad needs a tagline. My answer: I don’t know.
Sometimes they’ll ask if I think another visual might work. Again, I don’t know.
I don’t know because this is just talking theory. It's like asking, “If I did an ad with a great headline and an awesome visual, would it be good?”
You have to explore. You have to write headlines and taglines that might not be used. You have to try different layouts and typefaces that may not work. You have to risk spending an hour or two, a day or two, or a week or two going down a dead end street. You can’t be afraid of that.
Joseph Chilton Peace said, “To live a creative life, we must lose our fear of being wrong.”