When you start sending out your portfolios, you’ll want to include a cover letter. That said, I don’t think many creative directors make time to read cover letters. So I’m offering the advice I got in portfolio school, which I’ve used ever since:
1. Tell them why you like their agency.
2. Tell them the job you want.
3. Tell them why you think you'd be a good fit.
4. Give them your URL, PDF or however you're showing your work.
5. Tell them you'll follow up with a phone call in the next couple of weeks.
Pretty simple. And I’d shoot for a word count of under 120. (Exactly the number of words that are used in this post.)
And I'd say go light on why you think you'd be a good fit. Something along the lines of you dig the kind of work they do and would love to have a portfolio full of similar work, or that you're looking for a small agency where you can contribute to building it, etc.. Not that you are a hard-working, insightful, creative thinker with excellent interpersonal skills, a well-rounded technical skill set, a keen interest in new and evolving technology, a grasp of strategic planning and a nasty ping-pong backhand.
ReplyDeleteReally simple yet awesome post!
ReplyDeleteThis is something everyone should know.
Pretty solid tips. Good stuff.
ReplyDeleteShort and simple..but very information..formulating new ideas!!
ReplyDeletecover letter
The most important things to consider, while writing cover letter are:
ReplyDeleteNever address cover letter as " To whom it may concern"
Write in Detail about your achievements.
Write key points & keywords in your cover letter and make sure it should be not more than 3-4 paras.
Cover Letters
Cover letter should be polite, to the point and ofcourse it must be breif and also should not forget to mention about enclosures.
ReplyDeleteCover letter samples
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