Something I learned from Tom Goudie at Pirate Radio in Toronto years ago:
A 30-second radio spot should have a word count under 80.
A 60-second spot should be under 155.
Don't kid yourself by reading your script a little faster. That never works once you're in the studio.
I learned this the hardest way possible. Wasn't fun at all. Oy!
ReplyDeleteYep, you've got the word count about right. It is AMAZING how few words you get to tell your story.
ReplyDelete