Tuesday, January 29, 2013

Truth In Advertising

Truth In Advertising is a new book by John Kenney. I haven't read it, but here's a promo for it.


I thought this was worth sharing for a few reasons:

  • Focus groups can be like this. Especially the lady with all the issues, and the guy who changes his mind.
  • The piece was funny, but I thought it was very over-acted. Subtlety always works best. If you want someone to act confused, don't have them scratch their head; have them bite their tongue in a way you barely notice. I promise - you'll notice.
  • I find it interesting when books use social media as marketing. It's probably not a coincidence that authors with backgrounds in advertising do this best.

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